Your niche is basically what your blog is about. It’s the type of information you offer to your audience, and what topics you cover. You can have a broad niche or a very tight one – there’s no “wrong” niche. You want to find what best fits with you, your personality and your passions.
Examples Of Niches
Blogging
Spirituality
Health And Fitness
Gossip
Cooking
Sports
Interior Decor
You can even go further into these niches if you like – for example, you may only want to blog about football instead of sports in general. Perhaps you only want to blog about a certain team, or even a certain player. If you want to tighten down the cooking niche, you may want to blog only about meatless recipes if you’re a vegetarian. Or organic recipes, or even just juicing recipes. Your blog can be as loosely or as tightly niched as you want to make it.
So, how do you find what niche is right for you?
What Is Your Passion?
Everyone has things that they love. It may be collecting Wizard Of Oz memorabilia. It may be gardening. It might be painting, or finding the best deals on discount furniture, or couponing. The list could go on. What do you love? What are you passionate about? Make a list of the things you really enjoy. Not the things you think you should enjoy, or the things you want to do at some point. What are the things that make you giddy? Do you love to craft? Do you love to make witty jokes about celebrities? Be creative. Dig deep.
Do You Have A Special Field Of Expertise?
Some people already have a field of expertise, such as being a doctor, a lawyer or just being really, really good at cooking Mexican dishes. What are the things you are good at, or the things you have certifications in? Is there anything that you are particularly knowledgeable about? Write down the things that you do well, even if you don’t particularly love them. This will give you a true scope of the possibilities for your blog, but chances are, you’re not going to choose something you have a lot of expertise in if you don’t love it too.
What Could You Write About Essentially Forever?
So you have a list of things you love to do, things you enjoy, things you’re good at, etc. It could be a big list, it could be a very small list. To determine practical niches for your blog, think about the topics on your sheet of paper and consider which ones you could theoretically write about forever. Can you see yourself writing article after article on puppy training? If the answer is no, then scrap it. What about cooking? Do you already have tons of ideas for recipe posts swirling about in your head? If the answer is yes, then consider that to be one of the final possibilities for your blog’s niche.
Blogs are about content. Even if you love something, if you can’t write about it day after day, your blog isn’t going to go anywhere. Choosing a topic that you have lots of ideas for or can write about again and again and again without getting bored makes sure that one, two or even five years down the road from now, you can still create fresh content for your blog. However, chances are if you love something, you’re going to find it easy to write about anyways.
Look At Your Final List
By now, you should have it pared down to a few ideas. Maybe you only have one idea, or maybe you have five. That’s okay. Look at your list. Put it up. Sleep on it. Take it back out. Put it up again. Wait a week. Look at it again. Sleep with it. Shower with it. Okay, not really. But you get the idea. Meditating on the possible niches for your blog without making a hasty decision will reveal the one you truly want.
When you envision the possible niches for your blog over time, you will keep going back to one again and again. You might think about other niches and envision the possibilities for those, only to find your mind drifting back to the one topic. This is what will reveal to you the blog niche that is truly in your heart.
Be Confident And Go For It!
Once you find the niche, throw away your list. Right away! Don’t second guess yourself, don’t go back and consider the other niches again. Be confident and start a blog in that niche. Write your first post! Who cares if it doesn’t look pretty to begin with. Start writing. And write a post tomorrow. And the next day. And the next day.
If it’s a niche that you truly enjoy, you will find it easy to write posts about things related to your niche. Sure, you may still get writer’s block from time to time, but it will be nothing compared to trying to blog about a niche that you really couldn’t care less about. So get going! Take the plunge and when you come up on the other side, you’ll look back and be glad that you finally did it.
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